Strategic & Marketing Campaigns
This section highlights campaign strategies, communication plans, and marketing initiatives I’ve developed through academic and hands-on projects. Each piece demonstrates my ability to research, structure, and execute messaging with clear objectives and defined audiences.
Mock Fundraising Flyer&Project: Renewing Irwin Hall
Mock L&L Promotional Flyer
Final Mock Marketing Plan for L&L Hawaiian BBQ (Vallejo)
Mock Crisis Communication Plan: Sexual Harassment at a Sushi Restaurant
Student-Backed Menu Initiative Role: Marketing & Communication Lead Led the communication and survey strategy for a campus dining improvement initiative. Developed and distributed a two-phase survey to gather student input, analyzed responses, and contributed to final menu recommendations. Focused on audience research, structured messaging, and collaborative execution. Skills: Strategic planning, survey design, data interpretation, stakeholder coordination.
Strategic Communication Plan: Singapore Airlines Crisis (May 2024)
Mock Advertising Plan: Sushi King
Marketing Pitch: Valorant x Sanrio Skin Collaboration
Events, Communication & Promotion
From campus leadership to creative projects, a look at how I’ve connected people, coordinated experiences, and brought ideas to life.
Leadership and Community Engagement
Through campus leadership and event coordination, I’ve helped plan and promote initiatives designed to strengthen community engagement. From networking socials to honor society recruitment campaigns, these projects reflect my ability to combine marketing strategy, visual promotion, and team collaboration.
Event Planning, Social Media Promotion, Flyer Design
For Pacific Union College's College Days and Volleyball Tournament, which took place on the same day, I contributed to the creative planning and preparation of event giveaways and branded materials.
I was responsible for conceptualizing the gift bags, selecting their contents, designing accompanying materials, and assembling the finished packages. My goal was to create thoughtful, visually cohesive giveaways that would contribute to a welcoming and memorable experience for attendees.
From developing the initial concept and making creative decisions to organizing materials and preparing the final products, this project allowed me to combine strategic planning with hands-on execution.
Skills Highlighted: Creative Concept Development · Event Preparation & Coordination · Graphic Design · Gift Curation · Visual Branding · Organization · Project Execution
Campus Event Planning & Coordination
Digital Media & Storytelling
From promotional videos and podcast introductions to lifestyle vlogs, this collection highlights my exploration of digital storytelling and content creation. Through video editing, creative direction, and visual composition, I enjoy finding ways to bring ideas to life, capture meaningful moments, and connect with audiences through engaging content.
Multimedia Production
I was tasked to create an very short introduction clip for the first version of the Communication Departments Campus podcast - Through the Grapevine.
Promotional Videos
For my advertising class we had to collaborate with a business and make promotional content for them. This was one of the video created.
Lifestyle Content & Personal Storytelling
Want to see more? Additional examples of my content creation and visual storytelling can be found on my TikTok, while my Instagram, @nheasworld, serves as a curated space dedicated to my creative projects, lifestyle content, and personal storytelling.
Creative & Visual Communication
I’m a primarily self-trained designer with formal coursework in graphic design. I create visual materials that combine aesthetic clarity with strategic communication — from book covers and promotional graphics to marketing materials and digital assets. My work focuses on intentional layout, brand alignment, and audience awareness.
